Project Overview
The “Sonder” vest project blends sustainability, innovation, and creativity, using eco-friendly materials like muslin and reclaimed ink, while repurposing waste into handmade postcards. The project’s craftsmanship, emotional resonance, and focus on community building make it impactful and meaningful. In developing the brand, I wanted to evoke the feeling of carrying our life stories with us. The way the "T" supports the "C" in the logo represents how we cherish and uphold our personal narratives. I chose colors from our initial postcard design to keep the branding consistent, and the logo's flexibility invites different interpretations, reflecting the diverse paths in our shared journey.
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